Guidelines for Developing Attention Grabbing Headlines
A few weeks ago we introduced you to the concept of AIDA, which is grabbing a customer’s attention, building interest, creating a strong desire for
Blog: Archives
Things We Are Thankful for As An Advertising Agency
The marketing world is an interesting place, running the gamut of the sophisticated and avant garde to the down right disturbing. So for this Thanksgiving
We Salute Our Veterans
On behalf of myself and the team at Connor Creative, we want to say thanks and extend our appreciation to the brave men and women
The Value of Repetition in Marketing
Many times I have heard clients complain, “We tell our customers everything we do yet they are always surprised” either to learn about a particular
What is a brand . . . really?
I am often asked, “What is a brand,” and 100% of the time people are surprised by my answer. Mostly they are surprised because they’ve
Marketing to the Four Main Personality Types
Even in a highly targeted customer segment, your customers are comprised of a variety of personality types, each with their own preferences and quirks and
The Right Way to Use Purchased Email Lists
Email marketing is one of the best ways to drive sales for both B2C and B2B businesses. Yet so many businesses abuse this tool and
What is AIDA? How Attention, Interest, Desire, and Action Serve as the Core Framework for All Marketing
Marketing doesn’t work by accident. It is built on a well-thought out framework developed with an understanding of human behavior. One of the building blocks
The Seven Cardinal Sins of Expert Positioning and Thought Leadership
In the realm of professional services, expert positioning and thought leadership are the buzzwords du jour. Regardless of their popularity, expert positioning and thought leadership
Segmentation Versus Personalization: What’s the Difference?
A core tenet of business is, the firms who do well are the ones who can communicate and deliver real value to customers. Often determining