Why You Should Invest Print Marketing and Advertising
The rise of the internet and supporting technologies has disrupted business for years, especially when it comes to marketing and advertising. From the advent of
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Guidelines for Developing Attention Grabbing Headlines
A few weeks ago we introduced you to the concept of AIDA, which is grabbing a customer’s attention, building interest, creating a strong desire for
Things We Are Thankful for As An Advertising Agency
The marketing world is an interesting place, running the gamut of the sophisticated and avant garde to the down right disturbing. So for this Thanksgiving
We Salute Our Veterans
On behalf of myself and the team at Connor Creative, we want to say thanks and extend our appreciation to the brave men and women
The Value of Repetition in Marketing
Many times I have heard clients complain, “We tell our customers everything we do yet they are always surprised” either to learn about a particular
Extreme Makeover: Packaging Design Rebrand Edition
Who doesn’t love a good makeover? You’ve seen those TV talk shows where they take the man or woman still dressing and wearing their hairstyle
What is a brand . . . really?
I am often asked, “What is a brand,” and 100% of the time people are surprised by my answer. Mostly they are surprised because they’ve
Marketing to the Four Main Personality Types
Even in a highly targeted customer segment, your customers are comprised of a variety of personality types, each with their own preferences and quirks and
When to Use Digital Printing Versus Offset Printing
Not all printers are created equal. Digital and offset printing differ in many ways and offer their own list of pros and cons, but the
The Right Way to Use Purchased Email Lists
Email marketing is one of the best ways to drive sales for both B2C and B2B businesses. Yet so many businesses abuse this tool and